i dont get it. You say you primed as directed by the supplier, but then you say why o why didn't i prime it? Did you prime or not?
Let me give you a list of why water based compound fails-
1- Damp floor ( above 75 % rh ) Because your floor is 40 years old does not mean it is dry! Your on the boarder line of when a dpm was used and not used.
2- If you dont prime it will fail. Also you need to use the correct primer for the subfloor or it will also fail! Pva is not the best primer, ALWAYS use the primer recommened on the product bag!
3- incorrect mixing, to much water or even to little water can cause problems. A maximum of 1/2 a litre difference or this can cause it to fail!
4- incorrect mixing of product. You should always use a electric whisk. Mixind by hand is not correct. you can not mix the product properly in the time it takes to start setting. ( but i dont THINK this is your problem here)
5- To thick or not thick enough with cheap compounds (
wickes seems to be the worst for this ) On a good quality compound like balls or uzin you can get away with double the thickness they say! But i didn't say that
6- out of date compound! Yes really, If the product has gone off it will not work correct. May only be a month out of date and it can fail. Normally 6 months shelf life on water based.
What size area did you lay the compound over? And if i knew whos product it is i could tell you if its crap or not. One of the sheds sells a product that fails every time. Cant belive they are allowed to sell it!