Australian cockup

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"This is not the country’s cricket side, but Bunnings, the Australian DIY retailer, that set out to conquer Britain by revamping Homebase but ended up writing off A$1bn (£547m) after a catalogue of major mistakes."

"“Homebase is undoubtedly the most disastrous retail acquisition in the UK ever,” says GlobalData’s retail analyst, Patrick O’Brien. “I can’t think of a worse one that has made these kinds of losses so quickly.

“The double bank holiday is extremely important for DIY retail because it sets the tone for spring/summer,” he says. “How important it is to Bunnings depends on whether they are actually making a decision [about the future] or have already made it.”

The scale of the Homebase DIY distress became clear last month when Rob Scott, parent company Wesfarmers’ managing director, announced the writedown after bungling the 2016 takeover to the point where quitting the UK becomes a real option.

Perth-based Wesfarmers, one of Australia’s biggest companies, bought Homebase for £340m two years ago, but by Christmas the heavy losses emerging from its UK outpost had become untenable. The chain lost nearly £100m in the last six months of 2017."

https://www.theguardian.com/lifeand...-disastrous-retail-acquisition-in-the-uk-ever
 
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you can buy sticky tape and sandpaper from Bunnings.....
 
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I can't say I've ever even seen a Bunnings warehouse in the UK. Not that I ever really patronized Homebase . maybe a case of they came they saw they left... unnoticed.
 
It was madness before Christmas. They reduced stuff drastically just because the packaging had changed or the brand was being discontinued for Bunnings stuff, and not it seems that Bunnings are offloading it anyway.
 
They'll have left by the end of the year. I would guess.. not that that is a good thing for their employees... Homebase was always a place for soft furnishings, and flim flam.. never a hardcore DIY shop .
 
Our local home as early has shut down
I didn't go very often but surprised as we are a largish town
 
The problem is they like many other retailers are tied into expensive leases. As house prices have risen so have commercial leases. The land hasn't become more productive. This was inevitable.
 
They are quite successful in Australian DIY , but the Australian model that they tried to introduce in the UK does not work
 
We have a fairly large store and despite it being packed to the rafters with products, the two occasions I went in to buy something basic for DIY they didn't sell it.
They do try it on with marketing, once a week poor old postie has to deliver a newspaper style mailshot from them. Smacks of desperation imo but the newspaper is very useful for my decorating and covering stuff up :)
 
Homebase certainly have a strange range of products.

Their POS merchandising must be Aus in style. The stores have white card pricing signs, with the prices hand written on - a bit dated really.

Product ranges are confusing, the store doesnt seem to know what market its aiming at.
 
I only go to homebase if the others don't have what I want and even then I rarely find the items there.

You can tell they don't want to succeed. No money spent on the stores at all and a weird selection of stuff on sale even before the aussies bought it. I honestly think our local store has the original 1990's till area as it was back then. The local B&Q must be on their 5th upgrade by now.

Have had a few bargains due to them cocking up over the years though.
 
I've always found Homebase to be quite dear compared to other retailers. Perhaps that's why they don't sell as much as the other retailers ?
 
Depends what you're after.
The missus bought an eight seater glass topped rattan garden set for 200 squids last year. More than decent quality as well, considering it would be rained or snowed on for more than half of the year (y)

I find they're good for plastic storage boxes, and led Christmas lights, strangely enough.....
 
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