Indeed - as you say, it's really the antithesis of a 'correct' view - having branches in a radial will inevitably result in reduced voltage drop and EFLI at at least some, probably most/all, sockets - which can but be regarded as an advantage.Presumably that is what he was suggesting, and it's a view I've heard expressed on numerous occasions. That doesn't make it a valid or correct view, however. In fact it can be beneficial to centre-feed e.g. to reduce the volt drop.
Kind Regards, John