I'm not sure how much attention you should pay to 'Amazon stars' but, for what it's worth, my personal experience is that expensive big-brand LEDs are no better (certainly no more 'reliable') than seriously cheap ones of anonymous brand.I was under the impression that LEDs are much more expensive than incandescent lamps. Imagine my surprise when I found 10 LED GU10s for £15. I thought they must be crap, but 4 1/2 stars on Amazon.
Kind Regards, John