i have 40 years exp of this .only thing ( retired now, cut work down to 40 hours a week ) what really works is "knowing" people and specialising in one trade ....I never really advertised, occasionally sometimes when i was doing very specialist work .just get out there .builders cafe,builders friday night pubs ,hotels ,estate agents et-al ,recommends are the best ,,get to know peeps ,sell your-self .FB and so on are ok but best is to go to very local trade meets ,council run and local B2B .join federation small business put a tie on and dress smart ,,,, smoozy with the great and good .QUALITY business cards not that vista print crap .(feel the quality not the width) ....your carpentry card has negativey " no job too small" ditch that B.S. go "......positive" all jobs welcome ,free quotes and consulatation get foot in door ,and your spreading out too far ,what do you do. car repairs ,paint ,fence ,shelves ,grass cutting ,gigolo,star gazing ,banking services , no, go special ,go local rag every TWO weeks advert ,this is what i do carpenter 1st fix 2nd fix fine finishes ,quality wood worktops blah blah . only ever, ever one phone number ,one name, not jon, jonathon ,johnboy ,jono ,jibjab joo joo ,jiso,build trust ,,with ans machine and always , answer every call .asap and sell them your services .,,,,,,they will never ring back.,ever .
hope this helps ,i wish you sucess
Pete