New Business Advertising - Where What and How ?
- Thread starter Pengwyn
- Start date
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If you're using a website (turn a blog platform into a static website: very easy done!) you're better off using an autoresponder for email marketing then wasting money on Google Adwords.
If you go down the email advertising route be careful. You will need to have permission to hold third party information, you will need to store information securely and conform to the data protection act.
It all gets complicated and expensive.
In my opinion, a fiver a week on low cost, pay per click local google adwords is a far more cost effective option.
Cheers,
Graham
It all gets complicated and expensive.
In my opinion, a fiver a week on low cost, pay per click local google adwords is a far more cost effective option.
Cheers,
Graham
a) GRaham, you're not allowed to advertise here.
b) email advertising using the opt-in method is a great tool. Using AWeber you're not keeping any details yourself - it is all hosted by AWeber.
Cost wise: peanuts compared to Google ADwords = Interruption Marketing.
AWeber = Permission Marketing.
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It may be cheap but I think i speak for the general public in saying that we are all a little bit tired of our in-boxes being violated with junk email all the time. I suppose you get what you pay for? If it works for you then good luck! But to be honest, I am not really interested in debating the in and outs of online marketing, just trying to give some one the benefit of our experiance with what worked for us.
We have managed to build up over a £1/2 million turnover on our website with the correct google adwords campaign with a very low campain budget.
I think in your instance, with the correct keywords and local advertising, google adwords can give you some very good results.
If you are interested then pick up a copy of google adwords for dummies the next time you pass a good book shop.
We have managed to build up over a £1/2 million turnover on our website with the correct google adwords campaign with a very low campain budget.
I think in your instance, with the correct keywords and local advertising, google adwords can give you some very good results.
If you are interested then pick up a copy of google adwords for dummies the next time you pass a good book shop.
And I'm talking about our experience with web marketing for the last six years as independent small specialised retailer.
You're definitely missing the point about AWeber and Permission Marketing. For one main thing: absolutely not spam but anticipated, relevant emails. Our subscribers opt-in to receive our emails, your Google Adwords is still based on hope-marketing: hoping someone will click on you Adwords ad.
Having proper SEO in place on your website will get you more generic hits anyway: correct keywords and local search optimisation without paying Google for the pleasure.
If you're interested in learning how much AWeber can mean to your bottom line, see here. One of my blogs dedicated to webmarketing for small businesses: simple and practical.
You're definitely missing the point about AWeber and Permission Marketing. For one main thing: absolutely not spam but anticipated, relevant emails. Our subscribers opt-in to receive our emails, your Google Adwords is still based on hope-marketing: hoping someone will click on you Adwords ad.
Having proper SEO in place on your website will get you more generic hits anyway: correct keywords and local search optimisation without paying Google for the pleasure.
If you're interested in learning how much AWeber can mean to your bottom line, see here. One of my blogs dedicated to webmarketing for small businesses: simple and practical.
just do a search of your own keywords and see what you can join for free.
your competition will be there already!
the more freebie sites you get on the better position you will get on search engines.
DONT pay for advertising on anything obscure as most people will still use Yell. com, Thompson etc. (and they do naff all for you !)
your competition will be there already!
the more freebie sites you get on the better position you will get on search engines.
DONT pay for advertising on anything obscure as most people will still use Yell. com, Thompson etc. (and they do naff all for you !)
Some blogs seem to get good traffic. I'm always amaized at how much time some folks spend on message boards. For instance I'm in the flooring industry in the US and visit a number of related forum sites. This kind of topic comes up now and then and I suggest start a blog.
I've heard the excuses..."I don't have the time" or "I don't know anything about that stuff" Blogs are quite simple. They're like using a message board platform. Basically all you have to do is type in the content, adding photos helps. If you get sought after subject with locations in the page title chances are you can come up in Google searches. At least it works well in the states with blogger.
For instance:
"Bathtub Resurfacing Your City"
Back to thsoe guys on the message boards. No time? How did you find the time for 10,000 posts on that site and 6,234 on the other?
I've heard the excuses..."I don't have the time" or "I don't know anything about that stuff" Blogs are quite simple. They're like using a message board platform. Basically all you have to do is type in the content, adding photos helps. If you get sought after subject with locations in the page title chances are you can come up in Google searches. At least it works well in the states with blogger.
For instance:
"Bathtub Resurfacing Your City"
Back to thsoe guys on the message boards. No time? How did you find the time for 10,000 posts on that site and 6,234 on the other?
LOL
What you describe works extremely well with Typepad tyoo - the blog platform we use. I frequently advice other local traders to invest time on forums and blogs, it gives a great ROI!
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