I have to Say Ging that my considered opinion of Damp proofers ( nrly 40 yrs Bricklaying experience) is that they are generally a bunch of ne'r do wells that prey on fear & ignorance perpetuated by the greater ignorance of building soc "surveyors".
I don't mean that you are in any way not sincere or honest, just that your industry is basically worse than a waste of time. I would not let a "damp proofer" through the door . I see also that you live in Lincs, as I do,where the cavalier misuse of chemicals is a way of life
Being a bricklayer with similar experience I would 99.9% agree with you. The sale of chemical damp proofing to owners by telling them that their DPC has failed is probably one of the biggest cons in the trade.
A friend of mine used to work for BRE as a damp specialist, and was often called out to give a second opinion on rising damp. He said that most cases were not even caused by rising damp, and the ones that were rising damp were usually caused by high ground levels, leaking pipes etc.
However he had come across a case where the original DPC had failed in places and was the cause of some damp.