There are Many Products On The Market For Repairs And Maintaining Body Work.
T-Cut Is 1 of the leading manufacture product. you apply a bit of t-cut liquid on a rag or cloth and apply to the scratch on the paint work and use a bit of elbow grease rub in the the scratch t-cut lifts paint from a different area and spreads it over a scratch.
You Can Get Turtle Paint Restoration ( Turtle Color Magic ) And You Get A Chip stick with the bottle there's 100's of turtle paint restorations bottles regarding the color of your cars paint work the chip stick looks like a woman's lipstick you gently go along the deep and faint scratches and spread the chip stick on the scratch so there is a flat finish. then get the turtle paint solution and do the same method as your polishing the car ie apply on and off after 5 min its simple as.[/b]
or wait till you've got plenty, then call "Chips Away" or a similar franchise and have them professionally touched up or polished out (depending on how deep)
I used to get my cars done once a year. Also does stone chips (mostly front) and Supermarket dings (mostly sides)
Might cost you in the region of £100, they come to your house and do it.