I came across a product named Spartacote when reading the following Instructables page, and was wondering if anyone knew if it was available in the UK. They call it a floor coating. How is that different to concrete floor paint?
http://www.instructables.com/id/10-Maker-Garage-Improvement-Ideas/
http://www.instructables.com/id/10-Maker-Garage-Improvement-Ideas/