Try 'Chunkfilla' from B&Q.
Either this is a joke that has gone way over my head, or this is a product that I can't find any mention of. Please put a novice DIYer out of his misery and tell me which one it is
Sorry, mate. I was just messing about
As Dann. says, cheapest is a small bag of ready-mixed sand/cement.
Get some PVA glue (the white stuff) and mix it with some water 1:10, and brush on the repair area before applying the mix.
Also, use this solution as the mixing water for the sand/cement. It will last far longer, with less chance of coming away.