Is that answer supposed to be funny?
It's a perfectly serious and valid suggestion...but not one for the faint hearted.
To a greater or lesser degree
all TVs have a colour cast which means they don't reproduce colour correctly. It's usually done to make the set look more impressive on a shop floor. The colour cast is usually towards blue, and it affects mostly the lighter parts of the picture.
At the darker end of the spectrum there could be excessive blue, green or red. On the worst examples I've seen all three shades at different brightness levels.
The reason I know this stuff is that I colour calibrate TVs and projectors for a living. I have a light sensor and computer program that records the colour variations at a range of different brightness levels, and then helps me see the effects of changes to the colour settings. The end result is a TV that reproduces colour much more faithfully than is possible with a preset or a bit of DIY tweaking.
What can you do with your TV....
1) You could trawl the net to see if someone has posted "recommended" settings for your TV. It's not something I would personally recommend, but unless you have a spare £250-£300 to get an ISF calibrator in to work on your TV then it's probably your best hope.
2) You could try using a test disc with a correct and neutral grey scale pattern and attempt some minor tweaks to get rid of the worst of the effect. You should invest £15-£20 in one of the Digital Video Essentials disc for this. There's a standard DVD and also a Blu-ray version. Have a look on Amazon or Play.com The advice I'd offer here is threefold...
i. Don't cheap out and think you can make these tweaks using a film or TV program. There won't be the correct image content in anything other than a test disc, and you won't know how much emphasis has been placed on certain colours for artistic effect, so the results could be a TV that looks better with one film but worse with everything else.
ii. Write down all of the settings before you start. It'll be the only way you can set things back if you screw up. Don't rely on a Factory Reset to get you out of trouble. It will often erase ALL the settings and leave you a pile of junk.
iii. Be aware that your eyes constantly adjust to new colour as you are making changes. I've seen TVs where a customer has made changes by eye and it looks worse than when they started. Your eyes will do the same. Take a break for 10 minutes and go out in daylight. When you come back if you find the picture excessively tinted then you know it's wrong. This is one of the most important reasons why professional calibrators rely on measuring equipment and not working by eye.
Good luck