Guidance from the Electricity Safety Council says "installing such cables in this way (external cavity walls) is generally an undesirable practice"
The reasons give are
1. Obstructions in a cavity wall, such create a risk of unseen damage during installation.
2. Long unsupported vertical drops may place undue strain on the conductors, leading to damage
3. Polystyrene used for insulation, if it come into contact with thermoplastic (pvc) cable sheathing, plasticiser can migrate from the thermoplastic to the polystyrene
4. Thermal insulation in the cavity may cause cable not to be able to carry the load current without overheating due to their current-carrying capacity being reduced
5. Presence of flora and fauna - unforeseen external influences