A bit late now but the London based Leyland SDM chain of stores sells Floetrol. They also sell Owatrol oil (the version for oil based paints).
DIY and Decorating specialists. We have a range of products available for DIY, Decorators and professional tradesmen. Find your nearest DIY and Decorating store here.
leylandsdm.co.uk
AFAIK, Floetrol is primarily propylene glycol. I always add some Floetrol when working with waterbased paints on woodwork.
I spent the best part of 20 years painting new bookcases/wardrobes etc., I used to use Anza paint pads and Purdy Sprig Elite bushes. The units were raw MDF. The paint pads enabled me to have minimal tramlines (brush marks). The customers wanted the doors to look like wood rather than MDF. I hate rolled finishes on such units (no offence intended to anyone who uses them- just my personal taste). You can't create subtle brush marks where the door styles meet the rails when using a roller unless you drag a brush over the rolled finish, and that ain't gonna work unless you use an additive such as Floetrol (when using water based paints).
The cabinet maker that used to recommend me did so because he wanted to units to look as good as possible. When he retired he asked me for advice with regards to painting the panelling he installed in his hallway. I recommended Floetrol, he baulked at the cost. I gave him some propylene glycol which I had purchased years earlier to see if it was as good as Floetrol. I had never gotten around to using it. He said it made a massive difference with regards to maintaining a wet edge. From memory, it is up to 4 or 5 times cheaper than Floetrol. Personally, I still stick with the Floetrol because I cannot afford to use a product on site that might not be up to scratch.
Edit... at one point, the company that used to distribute Owatrol (US) products in the UK were pushed out of the equation by Owatrol (according to folk law). Often happens when US firms use a distributor and then gain market share. The distributors, Geedon, started to market another version of Floetrol. It was a thinner blue liquid. From memory It was called XIM extender.
Benjamin Moore have their own version
Benjamin Moore Paint Extender is designed to improve the application of Benjamin Moore’s waterborne paints. Buy all Benjamin Moore colours on Next Day Paint. Next Working Day Delivery available
nextdaypaint.co.uk
Best of luck