Why should they get gongs (although we all know that Liablair will hand 'em out like confetti anyway)? So, they won a medal at the Olympics. Yep, that will change the face of humanity for the better.
Why should any sports person get a gong? They are supposed to be in recognition of public service, but have transmogrified into whoever a*se-licks/pays the current incumbents at Westminster some payola/done some sport awards. Dame Kelly whatever her name is, puhleez.
Mind you, calling them "heroes" gets my goat somewhat more.