Clever marketing or is White the new Brown

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I never knew that colour alone determined the footprint of a Egg.

Morrisons and Waitrose break silence on brown eggs as Sainsbury’s stops selling them | UK | News | Express.co.uk https://share.google/4Z2LAOr3rcTNTfkwR

Do Sainsbury's really care? Is it a loss leader type tactic to pull in the environmentalists?
 
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Some folk say brown eggs taste better - others say white eggs look tastier.

There is no difference at all between them.
 
Some folk say brown eggs taste better - others say white eggs look tastier.

There is no difference at all between them.
I buy my eggs from Lidl and often, they are white shelled. However, they seem to have gone down in quality lately and the yolks are getting paler and paler. I still buy eggs from Lidl but I now buy the golden yolk ones. They only come in a brown shell.
 
I go to Sainsbury's because I think its the best of the lot.

Yet Ill pop into Asda to buy a Kefir drink that's polish and alot cheaper than the other supermarkets. I have to spend £5 to get free parking. I end up spending more money while im there.

Is the Kefir a loss leader?

The environmentalists are a big chunk of this countries population. Will they be impressed with Sainsbury's egg policy.

Clever marketing or Do they really care?
 
It’s mostly clever marketing, not a real change. Egg shell colour just depends on the breed of hen, not quality or nutrition, so brown and white eggs are essentially the same apart from appearance and sometimes price or branding in supermarkets.
 
White eggs have a smaller carbon footprint because... they're smaller on average.

It takes less feed to produce one because they're selling you less egg, for the same price.

It's just shrinkflation dressed up with PR for the gullible.
 
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