So BA are to charge to reserve seats now:
http://news.bbc.co.uk/1/hi/uk/8274200.stm
Sudenly they now have the technology to reserve them further in advance than 24 hours BUT ONLY BECAUSE it is another cash-cow for them.

http://news.bbc.co.uk/1/hi/uk/8274200.stm
"Customers frequently request specific seats, but in the past we've only been able to confirm them 24 hours in advance or on the day."
Sudenly they now have the technology to reserve them further in advance than 24 hours BUT ONLY BECAUSE it is another cash-cow for them.
