More language "evolution"

The Advertising Standards Authority (ASA) has permitted broadband companies to advertise "hybrid" broadband – which means it "may contain fibre" – as true "fibre broadband".

The ASA's reasoning was that "fibre" is "seen as one of many generic buzzwords to describe modern, fast broadband" and customers don't care. It would be interesting to see this logic applied to other situations – for example, the ambiguity extended to "meat" products.