More language "evolution"

The Advertising Standards Authority (ASA) has permitted broadband companies to advertise "hybrid" broadband – which means it "may contain fibre" – as true "fibre broadband".

The ASA's reasoning was that "fibre" is "seen as one of many generic buzzwords to describe modern, fast broadband" and customers don't care. It would be interesting to see this logic applied to other situations – for example, the ambiguity extended to "meat" products.

 

I thought ASA stands for American Standards Association, in the main it has been replaced by ISO which stands for International Standards Organisation this using the same initials is OK when very different, PC is a trade mark for IBM computers, and also Police Constable, but one is hardly likely to get it mixed up, same with CD corps diplomatique or compact disk.

 

advertising standards authority.

 

So I was buying a 100 advertising standards authority film was I?

 

No you didn't.

 

I know in the main ASA is now called ISO however to use any initials without first defining them is wrong.

With a google hunt it depends on what you have looked for before, as to what results it shows. RCD for example will return Recreational craft directive if you have been looking about things to do with canals, and the electrical trade seems it can't make up its mind what to call things with ELCB-c, RCCD, GFCI, GFI and ALCI all been used to mean residual current device, and a RCM (residual current monitor) is clearly a residual current device so really the use of that name is misleading, as we expect a ELCB-c to actually break the supply so "earth leakage circuit breaker - current operated" is a better name.

 

But I didn't:

No they are not.

ASA may have a film speed scale, but to say that the American Standards Association is a film speed is wrong.

ISO may have a film speed scale, but to say that the International Standards Organisation is a film speed is wrong.