Rebranding

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13 Nov 2006
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I advertise myself as a Carpenter & Kitchen Fitter and have done for a while, but, I feel like i should be just sticking to Carpentry & Joinery in my adverts.

The insecurity i have is whilst I can do certain forms of Joinery im not a fully fledged joiner so the latter feels like a blag.

But Carpenter kitchen fitter I feel like im selling myself short.

Does it really matter, here's some examples, I convert ageing staircases to Oak, ive done two this year, they do look good, I also build wardrobes and doors mostly out of sheet materials and class that as modern Joinery.

What do you think?
 
I'm not sure what proportion of your customer base would appreciate the distinction: Wood stuff = carpenter to a lot of peeps.
There is that i suppose, I think its more that my vehicle livery needs attention.

I have a wood plane sitting on skill saw blade with my name in large letters through the middle of it and in much smaller font underneath Carpentry & Kitchens, I think its back to front or the wrong way round...
 
As a user of tradesmen, I expect a chippy to be able to fit a work top, and to fit stairs, also floor boards, and bespoke kitchen cupboards domestic wise, and concrete shuttering commercial wise. A kitchen fitter I expect to be a scheme member and also be able to do the electrics, or at least have a scheme member he can call upon when required, and able to issue a compliance or completion certificate.

My so-called heating engineer admits he does not know how to wire, since I do, I have no problem employing him. As long as they admit what they can't do, I don't care less. Only when they claimed they know how to do something which they don't when I get upset.
 
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