"Last week, market analysts IRI found sales for the brand were down £6m ($8.6m) in the UK over the key Easter season last year, as reported in our sister publication The Grocer.
It came despite an 8.6% rise in overall Easter confectionery sales for the five-week run up to the Saturday before Easter Sunday in major UK retailers."
http://mobile.confectionerynews.com...e-egg-sales-drop-Cafe-and-consumer-taste-poll
"One Pulse surveyed 1,000 men and women aged 16-65 in the UK this month and found 76% had tried the new Creme Egg.
Of those 760 who has tried it, 21% said it tasted worse than the original, while 18% said it tasted “way worse”."
It came despite an 8.6% rise in overall Easter confectionery sales for the five-week run up to the Saturday before Easter Sunday in major UK retailers."
http://mobile.confectionerynews.com...e-egg-sales-drop-Cafe-and-consumer-taste-poll
"One Pulse surveyed 1,000 men and women aged 16-65 in the UK this month and found 76% had tried the new Creme Egg.
Of those 760 who has tried it, 21% said it tasted worse than the original, while 18% said it tasted “way worse”."