How did you choose a builder

16 Dec 2011
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United Kingdom
How did you choose a builder
I am currently carrying out research into the decision making process made by homeowners, on how they set about choosing a builder/tradesman. Please spare me one minute of your time to carry out my quick and simple survey. The research is being carried out by myself, and will form the primary data used for my dissertation.

The research aims to investigate the decision making process made by UK homeowners when employing tradesmen to carry out improvement works on their homes and why they chose their particular builder. Was the decision made by homeowners based purely on price, reputation or the availability of the tradesmen.

There is a great deal of material available in the forms of books and web sites on how to choose the right builder, however do homeowners take any notice of the advice given from the various sources on how to choose good tradesmen. Do homeowners ask tradesmen any of the relevant questions as advised to do so by a number of recognised organisations.

Does marketing or the internet have an effect on homeowners decision making process. If people do use the internet to search for a builder then there are a number of variables: what web site they search on, what search term they use and what area or distance from them do they use.

Would the answers I seek to find out be beneficial to tradesmen in understanding why their businesses are successful or unsuccessful.
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Just a comment for your information, in case it might be useful.

I completed your survey, but on Q10 I sought recommendations from the building designer I employed and then went to see previous work before making a decision. I couldn't show this, because you have used radio buttons for this question which only allow one selection to be made.

Having said that, I don't know what the results of your survey are designed to achieve, so that information might not be of use to you.
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Thank you for completing the survey, and thank you for the feedback. I have made several changes to the survey over the past month however there is still room for improvement.

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