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do you weigh all the items you buy from supermarkets/wherever?
I have to confess that for things not sold by weight (e.g. packs of fruit or veg, or individual items) I will take a few off to the scales to check them. Sometimes the differences in weight can be significant.
If when weighing out something that was sold by weight, to print a price sticker, someone was presented with a choice of, say, £1/kg or £1.30/kg for the same product, I think it unlikely they'd pick £1.30.
I also photograph special offer prices on shelf-edge labels and then check the receipt before leaving the store. Trust me - it really is the case that you don't get the offer price often enough for that to be a good idea, especially when it's £2-3 off a bottle of wine.
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