Someone was telling me about a "jack-ass" type science programme he watched. They took a car, doused the whole thing in gallons of petrol inside and out, then put a mobile phone in it. They stood a distance off and tried phoning the phone. It just rang. I mean, petrol and diesel are both quite volatile, but look at the conditions they are put under in order to make them burn inside an engine! About 10 atmospheres' pressure plus a spark in a petrol engine, or about 15 atmospheres' pressure in a diesel. Don't get me wrong, you won't catch me pouring it all over my naked body then running near a bonfire to prove my point, but you would have to be fairly deliberate to make a petrol station go up!
I suspect it is just one of these daft things. There will be a neglible risk, but whereas you can't really make people push their cars down the road before starting the ignition, you can make them stop using their phones. I would be surprised if they affected pumps, but you never know, and if they did it would probably cost forecourts some minor percentage of their massive turnover
On the positive side, people who stand about yapping into their phones annoy me, so it saves wear and tear on my pimp-slapping hand whilst refuelling my lowrider Cadillac (I wish!)