Paint peeling

27 Feb 2015
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United Kingdom
I used Crown Trade paint to paint over a 5 year old coat of paint in my living room. The old paint was also Crown Trade (extreme washable matt or something), new tin was Silk Vinyl Emulsion. Painting was completed end of June with 2 coats.

Yesterday I was wiping a mark off and the paint started to peel. Not flaking but peeling such that I could roll the peel into a ball.

Quite annoyed and disappointed to say the least. Any ideas why this is happening?
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Did you do any prep before applying the new coat? I.e light sand and wash?

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