Whufc:
1. Here is what I believe you need to do to solve the problem:
I agree 100% with Zampa that the problem is that the paint you probably have on your bathroom ceiling is "contract emulsion", which I'm assuming to mean "a typically lesser quality paint marketed to contractors wanting to maximize their profit by purchasing less expensive materials".
I believe that this is entirely what the problem is, and all you need to do is scrape off that paint (as Zampa says) and repaint with a paint specifically made for high humidity like Zinsser's PermaWhite Bathroom Paint (or whatever equivalent is available in your area). Here's a picture of what a can of PermaWhite looks like:
http://www.cornerhardware.com/index.php?main_page=product_info&products_id=16391
2. Here is what I believe caused the problem in the first place:
In North America, most latex paints use one of three different kinds of latex binders:
a) polyvinyl acetate (or "PVA") based binders
(polyvinyl acetate is what you know as "white wood glue")
b) binders made from acrylic or methacrylic acid (100% Acrylic)
(the most common kind of plastic used to make better quality latex paints is actually the same thing you call "Perspex" in England, or "Plexiglass" or "Lucite" over here in North America.
c) styrenated acrylic binders
In general, inexpensive interior latex paints and general purpose latex primers will use polyvinyl acetate (or "PVA") binders because they're about half the cost of "100% Acrylic" binders. The "contract emulsion" paints that I think Zampa is referring to will be of this type.
One of the problems inherant in all PVA binders is that they have poor moisture resistance. Even if they're fully dry, if they get wet and stay wet for a while, they become soft and loose their adhesion to whatever they're sticking to. I THINK THIS IS WHAT"S CAUSING YOUR PAINT TO PEEL.
Better quality interior and exterior latex paints, latex bathroom paints and all new concrete primers will use "100% Acrylic" binders, which not only adhere better to moist surface, but also don't loose their adhesion nor their hardness if they get wet after they've dried. So, me thinks it's really just a matter of replacing that "contractor emulsion" that you have on your ceiling now with a "100% Acrylic" product meant for high humidity, which ANY paint meant specifically for bathrooms will be.
And, just to prove I'm not making all this up, go to:
http://www.paintquality.com and click on the red "For the Seller & Specifier" link
Then, on the list of links on the left, click on the "PQI architect modules" link
Then download the PDF file entitled "The Ingredients of Paint and Their Impact on Paint Properties"
In that PDF file, look at the purple chart at the bottom of Page 4 which states that one of the benefits of using a "100% Acrylic" (pronounced "Plexiglass") binder in a paint is that it has greater resistance to cracking and peeling under wet conditions.
3. a PS
PS: Not all "100% Acrylic" binders are the same. Rohm & Haas makes over 30 different kinds of 100% Acrylic resins for latex paints, concrete primers, water based "varnishes", and other applications, and each one will have different characteristics. To ensure the paint you buy has excellent resistance to peeling under wet conditions, buy a paint specifically made for bathrooms. Anyone making such a paint would have been sure to use a 100% Acrylic resin that has excellent moisture resistance.