Be wary of using Dritherm 37, it's readily punted out in quantity by the likes of Selco and
Wickes, but with a standard brick/cavity/block construction, it might not be enough to meet required u-values, and any saving made by it's cheaper cost is negated by then having to use insulated plasterboard.
Dritherm 32 is a better product in this regard. Although more expensive and seemingly less readily available off the shelf.