What's the going rate for tiling?

We're about to get some tiling done and have got the first price, which surprised me. What's the going rate for a tiler?

The job is a downstairs WC, 0.91 x 1.35 x 2.41 m, plus a niche in some boxing in. Floor and 4 walls. Tiles are 900x450 porcelain, so I know that most will need cutting. Also a porch floor, 0.91 x 2.8m. 450mm square tiles. There will be backer board fitted ready. The guy has quoted £1400 for labour and sundries, we supply the tiles. 13m2 so about £100 a m2 for Labour.

I charge £65 for ceramic, porcelain Mosaics and herringbone £110 per sqm. Just all down to ease of tooling, cutting and drilling.

That's North England.