Best matt white?

[RrogerD]

What's the best (whitest) matt white emulsion currently?
In the past, about 8yrs ago, I used a Dulux and then a Wickes own on two walls in the same room and the Dulux was noticeably 'yellow'er than the Wickes.
I'm currently painting another room using a Wickes Trade white but again, looks 'grubby' against the previous coat. Don't remember what it was that we used last time.
I just want a white, white.
Thanks

 

[Mottie]

I’m sure if you painted just two walls in the same room eight years after you last painted it, you’d notice a difference!

 

[freddiemercurystwin]

Leyland trade white is very white or seems to be for me. It was on offer a week ago at Screwfix. But like every other colour there are lots of different whites.

 

[sparkwright]

Don't forget Dulux do WHITE and also BRILLIANT WHITE.