Just mentioned this to the girlfriend the other day. She thinks it cute, I on the other hand I find it strangely disturbing. Glad I'm not the only one to dislike this advert.
Very creepy. I suspect they've been "photoshopped badly".
Another one that I find disturbing is of a curly blond haired child looking upwards out of a car seat (I think it could even be a car advert).
If he was my kid I'd be shaving his hair off to see if there were any funny little sixes on his scalp.
That advert has been around for a while now. When I first saw it, I was a little disturbed but it's very catchy, people will remember the advert and the product that is being advertised so it has worked