There is a lot of advice already on the forum so you should have a good read back through the archive posts; I’ve pulled together much of the standard stuff here & added some of my personal views & experience.
Very few companies make their own windows nowadays; they mostly come from larger regional factories. The quality of name branded units is generally comparable so its installation quality that makes the difference. You won’t necessarily get a better product/installation from the large national companies but you will probably pay a lot more for the privilege. Get written quotes from at least 3 smaller, local companies & make sure they list exactly whet they are providing; I initially approached 10 but many of those fell quickly by the wayside! Look closely at the quality of the frame welding, fittings & locking mechanisms, ask to see a very recent & much older installation (18-24 months) & make sure you speak to the customer themselves for a reference. Make sure the company includes for any scaffolding needed for installation access - a popular ‘extra’ charge once you’ve committed! Get them to include fitting new, good quality internal cill boards (Pollyboard is good) & they at least include making good externally – internally as well if you want it. Don’t pay more than 20% up front (10% if you can get away with it), don’t pay the balance until you’re entirely happy with the work & get an independent 10 year warranty if you can. Never, ever sign up for a ‘special deal’ on the day – they aren’t special & you’ll probably get ripped off. Get written quotes, ask questions & decide in your own time; if they try & pressure you, cross them off your list!
Double glazed units should be manufactured by a FENSA registered company in accordance with parts F and N of The Building Regulations. 70mm frames, 28mm glazing units with 20mm air gap are the norm, the vents are called ‘trickle vents’. Replacement windows (except conservatories) must have low “e” glass to meet thermal requirements (Pilkington ‘K’), it’s not an option & shouldn’t be presented to you as a extra! Door glass and any adjacent window panels below 1500mm from finished floor level must have toughened glass, as must all windows with a cill height below 800mm. Regulations only require that replacement windows are no worse than the original installation with regard to escape & ventilation so you don’t have to have trickle vents & fire escape windows all over the place (another popular extra!) but obviously these may be desirable in specific locations. The installer doesn’t have to be FENSA registered but it makes life easier & make sure you get the certificate. If non-registered (& there are some good ones), make sure they notify BC about the work, get it inspected & that BC provide the necessary conformance certificate on completion or you could have future problems selling; & make sure the installer pays for it!