If nobody knew nuffink and didn't show you anything then you'd have a 1 in 3 chance.
It's 1) because a door is opened for you, and 2) because you know the host's job which tells you which he will pick in the given circumstance, that you can do better than 1 in 3.
Then it's not hard to add up the probabilities.
If there were 9 doors it wouldn't help you much; it's because there are only 3 that the activities make such a significant improvement in your odds.
It doesn't matter how much the odds improve, you just take it!
That's why it's almost intuitive - it takes imperceptible thought because you don't have to work anything out.