Greggs Clothing wt..?

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Can someone please explain why Greggs (yes the purveyor of sausage rolls) has a clothing brand? Not only that it seems to be the hot thing to wear among teens. Out Christmas shopping this weekend and I literally thought there was a Greggs employee convention on.
 
Can someone please explain why Greggs (yes the purveyor of sausage rolls) has a clothing brand? Not only that it seems to be the hot thing to wear among teens. Out Christmas shopping this weekend and I literally thought there was a Greggs employee convention on.
Marketing.
 
No accounting for taste. Not sure why their sausage rolls are so highly rated, and why people would spend money to advertise them.

But a clever move by somebody, full marks
 
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