From today's "Times":
Homeserve loses out
Homeserve is expecting to lose about 270,000 customers after a marketing drive at the emergency repairs insurer fell flat and fewer people renewed policies. The loss of about 9 per cent of Homeserve's 3 million customers this year is higher than the 240,000 expected. The insurer was hit by a Financial Services Authority investigation into the way it was selling "complete cover" policy upgrades. It was forced to stop all marketing calls, both made and received, after the FSA's intervention.
Homeserve loses out
Homeserve is expecting to lose about 270,000 customers after a marketing drive at the emergency repairs insurer fell flat and fewer people renewed policies. The loss of about 9 per cent of Homeserve's 3 million customers this year is higher than the 240,000 expected. The insurer was hit by a Financial Services Authority investigation into the way it was selling "complete cover" policy upgrades. It was forced to stop all marketing calls, both made and received, after the FSA's intervention.
