I invented a fruit and called it an Apple. All was well till Steve Jobs sued me for every last penny I had. He reckoned I'd infringed his copyright.
After this I re-named it an Orange, but some phone company threatened to sue me, so I changed it yet again and called it a Pineapple. I couldn't believe it when some Dance Studio sent me a letter saying they had registered the name. I thought of many names for this fruit,, Blackberry, Mulberry Strawberry etc, It was sending me Bananas. The fruit went rotten on the shelf waiting for a name so I gave up.