The 0.3 in the current regs is "quite good" but it will fall to lower and lower values. You do get into the realm of diminishing returns and you reach a point where it is better to spend money on draft proofing than insulation
I had the same question a long time ago and there wasn't a really good answer that works for all situations. You're best off doing some measurements of what you have and where your money goes. Eg if your loft has 100mm of wool now and you triple that it'll reduce the heat loss to a quarter of its former value. If you have a 1 bed flat and it costs 1200 a year to heat, then maybe it'll only cost 900 a year to heat. Why didn't it drop to 300(quarter of 1200) you ask? because the ceiling is not the only heat loss. Drafts, walls and windows will soon overtake the ceiling as the biggest losers of heat
If you really want to bring the bills down there are no half measures.. You have to properly insulate the whole place, externally is usually better, and the insulation has to be continuous as a barrier, which also cuts down on drafts. You then should consider the ventilation system, and install a heat recovering device. The process isn't cheap, and buyers don't usually give a damn that your property is EPC A rated when the drafty, cold turd of a house next door has nicer views so don't do this to add resale value to a house. If you want to live there for a long time, and you want to spend many thousands now to have permenently lower energy bills then consider it but chucking a bit of loft wool around (though a good idea because it's cheap) is t going to magically reduce your bills to pence