A SMD 5050 uses about 20 mA the voltage varies with colour, but it would seem reasonable to have 60 LED's per meter with a resistor all in series and run each meter on the 230 volt supply, which would mean all that is required is a rectifier in the cable as stated, and the strip could likely be cut at each meter.
Not sure I like the idea of using a resistor likely it would get rather hot, most 230 volt units use a capacitor to limit current, I think one has to look at LED's in two separate lights, one as decoration in which case being economic to run does not really matter all they do is look nice, the second is to light an area in which case lumen per watt matters.
Best lumen per watt is around 100 which is typical for tubes to replace fluorescent, have to be good as fluorescent with a HF ballast is around the 95 lumen per watt so unless it uses a proper switch mode driver they will not beat the fluorescent, however the folded tube compact fluorescent used in bulb form to replace the tungsten bulbs were rather poor, they were down to around 45 lumen per watt, so produce a LED bulb at 75 watt per lumen and it is still better than what it replaces and can be dimmed because the driver is so basic.
Now with the stick on strip is can drop as low as 20 lumen per watt, after all in the main only for decoration.
Now with a proper driver you can get the full 100 lumen per watt for LED strips, but care is required.