I dont think the minimum price as sugested will have a significant effect on reducing binge drinking, nor do I think that a hight price would remove it it. However I dont think its a stupid or outlandish idea to have a minium price, at around the price they are suggesting. I also think that reducing/preventing the hard advertising of cut-price supermarket boose is a good idea, we all know its there, and can look in the alcohol isle, without 8ft billboards to the tune of "£24 cans for a fiver" .
Daniel