GU10 = pins 10mm apart
GU5.3 = pins 5.3mm apart
MR16 = Multifaceted Reflector, 16 x ⅛inch diameter.
Although we see "MR16" used in relation to LEDs, it is rarely, if ever, correct - since, although the '16' may be correct (i.e. 2" diameter) LEDs rarely, if ever, will have multifaceted reflectors ('MR').
(they are usually GU5.3 - with a different type, and spacing, of pins).
My confusion was solely around the pins. I thought MR16 referred to the pin arrangement now understood as GU5.3. Understood LED is not MR. Thanks for the clarification.
I've found a source for the old downlighters anyway (94002) so I'll be fitting those instead of my "upgraded" 12V ones. Despite them testing up fine it wouldn't pass the "jury of my peers" test given that they had a big fat 12V sticker on the side. Still interested to know why on earth anyone would make a 12V GU10 fitting given that I can find precisely zero 12V GU10s out there.
And the 94002's are still going to get treated to a cpc as the double insulation claim does raise an eyebrow still.