I think it's just a bad photo. You can't really see the vertical lines on the wall but you can see the patchy bumps and grooves shown in the middle 3 photos. Would sanding it and painting again from scratch sort it out? Thanks.
Sanding will rectify it but I still think it looks like the first coat of paint pulled off because it wasn't diluted properly.
New plaster is very porous. If you do not thin the first coat (as per the directions on the tin) the water in the paint is sucked into the plaster rather than evaporating into the room. Water based paints cure via a process called coalescence. As the water evaporates off, the molecules bond down to create a film. If the first coat isn't thinned, the paint pretty much just sits on the surface rather than bonding with the plaster. When you apply the second coat, the first coat is partially reactivated by the new coat. If brushing the paint on, the problem is less obvious. However, when you use a roller, the roller has a vacuum effect when in use and may pull the first coat off (as it starts to soften).
Did you paint the new plaster? And if yes, did you thin it?
If it wasn't you, again, yeah, feather out the ridges by sanding... but there is a risk of the same thing happening again unless you seal the whole surface/wall.
In the past, I have had customers who tried to "help" me by applying the first coat (without thinning it). I ended up soaking the paint and scraping it off.
Sanding matt emulsion is pretty easy, sanding vinyl silk is more problematic. It tends to overheat and gum up.