Did the company who supplied the heating mat not supply the primer?
I used another company who sold as a package, I was able to use 10mm insulated backer board instead of 6mm as I have the height.
Have they told you that you need to prime the insulation boards once they are fitted too.
I appreciate you can tile directly on top of the Matt but that seems like a pain to do so I've used a self levelling compound on top of the Matt to make tiling easier.
No help to you I know
