No such thing as a digital aerial.
Screwfix are lying, I would't buy from a liar. You'd be better off buying from a professional aerial installer than a DIY shop anyway.
I was a common thing to call the aerial digital, what it did mean was wide band, so you got aerials with coloured bungs and the colour told you what frequency range it covered, and if you use a narrow band aerial it is lighter and has less air resistance so less likely to be damaged in high winds, so personally I would not buy a wide band aerial if not required.
Buying an aerial which does not state the frequency range I would be unhappy with, mainly as there are two wide band aerials, the old black code covered channel 21 to 68 but now we have lost the top channels so new white covers 21 to 60, as the frequency goes up the elements get shorter
and the colours change, however the broadcast frequencies have changed many times since analogue days, with masts once again keeping the frequencies within a group. It all depends on your local transmitters, even then Winter Hill for example has some aerials pointed in set direction so even if you know your transmitter is Winter Hill it also matters which side of Pennines you live.
English is a living language and dictionaries show what the word is used for, not it's original meaning, so decimate means to kill one in ten, but it is used to show getting rid of nearly everything. Only when looking at legal things do we need to be careful on wording, so an apparatus to receive TV signals is an aerial not a TV set, so we can have a colour aerial or a black and white one? No even that does not work, we work on case law, so once tried and the court has ruled it means a TV set or a video recorder then even if the English is wrong it does not matter, you will still get done.
So as far as TV aerials go, digital means broad band, I would agree we should not be using this name any more, adverts should say which group the aerial covers, but I can get Moel-y-parc and Winter Hill, so having a broad band aerial makes some sense. In my home in bryn-y-baal my problem is signal strength for Winter Hill changes, so some times Moel-y-parc is strongest and some times winter hill is, don't need to aim at Moel-y-parc could pick that up on wet string, so my TV is continually saying new channels please retune.
I have made many aerials, and I suppose I should have built a slim jim for moel-y-parc but when I transmit I can read how much power is reflected (Voltage Standing Wave Ratio) but on receive only it is trial and error so I have in the main bought TV aerials ready made. But years ago I could go into most local DIY stores and buy a banded aerial, today can't buy one local, I have to send away for it, or buy wide band. Even the local aerial fitters only seem to stock wide band.
So since you like
screwfix this amplifier which will need
this power supply will allow you to fit amplifier in loft without needing 230 volt power in loft. Some TV's can be set to give out DC power to run the amplifier, others you need the external power supply. It says it requires 12 volt DC 30 mA for that model, seem to remember TV output is 5 volt, not a clue of make of my mast head amp, but it does not seem to mind if 12 volt or 5 volt still works. Some amps need 60 mA the power supply listed is 100 mA so would power either.