CONSERVATORY Insulation Sales Practices. National Sales Code

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15 Feb 2012
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Most Forum Members will be aware of the advice given by Trading Standards, and other similar organisations, on the conduct of their sales staff whilst in clients homes; for those who have not read the code here's a reminder which applies equally to all traders, trades, goods and services.

Traders will be held responsible for all the actions of their employees, those individuals they contract with or who sell on their behalf. Traders must make sure that all these people receive suitable training. Traders must ensure that any-one visiting consumers' premises on their behalf must show identification. Job titles or descriptions used by sales employees, representatives and any-one acting on their behalf should not be misleading in terms of the holder's qualifications and experience.

Employees must not give false or misleading information about their company or the product, services or facilities being offered. They must not make any statement that is likely to mislead the consumer in any way. Sales employees and representatives, whether employed directly, sub-contracted or selling on the company's behalf, must not use any selling techniques designed to pressurise the consumer into making an immediate decision. These techniques are prohibited by law as well as contravening this national code. They include, but are not limited to:

Staying in the consumer's premises for more than two hours except in exceptional circumstances; offering an inflated initial price followed by a discount for signing on the day. A reward for agreeing to provide testimonials. Providing false customer referrals. Providing inaccurate performance monitoring data; withholding price information until the end of the visit; or claiming that there is limited availability of the goods or services. Traders are only permitted to offer any discounts of more than £200 where: the undiscounted price quoted is a genuine price at which a significant number of prior sales could reasonably have been expected to have been made; and the discounts have been specifically advertised a reasonable time beforehand on the website or in press or other media advertising. Traders must not follow up sales visits by offering further discounted prices intended to pressurise consumers into signing a contract.

Traders should keep a record of the length of time they spend in the consumer's premises. This record will be required as evidence in the event of an investigation, but will not be a justification for spending more than two hours in the consumer's premises. Members' sales employees, representatives and any-one acting on their behalf must act with integrity and, in particular, they must respect the consumer's right to privacy and to bring any contact to an end if requested to do so. They must answer consumers' questions honestly and clearly.

Traders must check whether a consumer is vulnerable in any way. In such a case, they must adapt key information accordingly, and suggest that the consumer reads it with a trusted friend or relative. Traders must check in advance of a sales visit whether the consumer is vulnerable in any way. If so, they must request that the consumer arrange for a trusted friend or relative to be present. If this has not been possible, the member must re-schedule the visit at a time when a trusted friend or relative is available to be present. It's always best to obtain 3 estimates, and to ask traders to allow the buyer a 7 day delay before they're expected to make a decision. Any reputable firm will leave their literature and leave on request.
 
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