I don't even like football and I agree. Sure, it's something like a tenner a month, but a lot of people can't afford that. It's like when they took cricket off C4 - all the old boys who enjoyed a nice bit of Test Match of a summer suddenly lost their fix.
I don't watch sports on TV, but on Saturday I'm having all the Setanta channels added to my cable... Virgin chuck it in free with my new TV package. It will be getting some use though, my other half's dad is football-loopy so I've told him he can come round and watch it when he likes.