Google adwords

[KitchenDoorWorkshop]

Do Adwords have a sliding scale of charges, ie. the more hits you get, the less each hit costs you?

How do they price your hits, is it set or vary from customer to customer?

Hi Whitespirit66

Google rewards it advertisers for RELAVENCE - therefore if you have a high click through rate, and the keyword you a bidding on appears in the the text of your AD and relates to other keywords in the ad group, then you will pay less than an advertiser who is less relavent.

Hope this helps

Robert

 

[WoodYouLike]

It's more that Google then lists your ad higher up than your competitor, not that you pay less than you bid for.
In Google's eye you earn them more than a competitor with a higher bid price but fewer clicks on his ad.

 

[KitchenDoorWorkshop]

It's more that Google then lists your ad higher up than your competitor, not that you pay less than you bid for.

Sorry but I must disagree - to be totally accurate

According to Google


Impact of Quality Score

Quality Score can have a large effect on the performance of your account, so make sure you understand its impact and how to improve your quality.

Here are some of the main things your Quality Scores can impact:

1. Costs: The higher a keyword's Quality Score, the lower the price you pay for each click (called your actual cost-per-click)

2. Whether your ad is eligible to show: Keywords with a higher Quality Score will be eligible to enter the auction more easily and at a lower cost.

3. Ad position: An ad's ranking on the page is based on your keyword's Quality Score and cost-per-click (CPC) bid.