The GU10L2 was designed to comply with the L2 building regulations of that time, and there was a raised centre bit in holder, and dimple in the bulb, there was also a BA22d bulb with three instead of two lugs, so only energy saving bulbs would fit, however to get the bulbs with the dimple or extra lug cost a fortune, not sure when the idea was dropped but it was.
We have had this with building regulations a few times, not complying if you could not turn on bathroom fan without the lights etc, again now dropped. Typical knee jerk government response to a problem which did not really exist, other one was splitting central heating into zones, builders were fitting expensive hard wired zone valves, then it was stated TRV's were considered as forming zones.
I am sure standard GU10 fittings will work, but big question is for how long? I have LED bulbs all over my house, and had them for years, some have failed, but can count them on one hand, and I have a SPD fitted, and no local industrial estate likely to produce spikes.
Son with the lights shown in the kitchen has had many failures, but as to why they failed, that is the problem, lack of SPD, poor quality bulbs, not enough cooling, who knows. Maybe just luck or being unlucky, there is a report of a fire house bulb lasting over 100 years, never switched off, so luck must play a part.
It is unlikely a LED bulb will cause a fire, all that will happen is a short life.