New masonry paint cracking problem

Why use a "Bark Effect" roller for exterior masonry paint ?

These are mainly used for interior decorating with Artex type finishes.
 
It looked like an ordinary decorating roller to me, but well loaded with paint to create the bark effect, also there was some sort of grit added to the paint to give it texture on the first application. I phoned the builder today to let him know the second application of paint had failed too, and he is coming back next week to apply a coat of "ibuild" Anyone familiar with this product :?:
 
There are two types of Masonry Paint, Smooth and textured,
Smooth is what it says on the tin,

Textured is Masonry paint with grit added to give a fine stippled finish, and slightly more durable to the weather
both are applied by brush of a standard wall finish roller

You cannot get a different type of texture i.e, " tree bark finish" out of Masonry paint
I would have thought the " Builder" would have explained it to you.
 
I'm with Robbie uk - the paint looks to have been applied far too thickly, and the suggestion that a 'bark effect' is what was being attempted :?: seems to confirm this. You can't just apply standard Weathershield masonry paint thickly and hope to get that kind of effect - you'd need a high build masonry paint.


I think he may have said 'high build'! ;)
 

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