given that a brick is only 102.5mm thick, then you're cutting about halfway through.. not a huge problem if you are cutting a verticle channel, but a problem for a horizontal one, and especially bad for a channel at the bottom of the wall..
add to that the fact that some bricks have 3 large holes would leave you with barely 25mm where the holes were holding up the entire wall..
options for your situation would be earthed metalic conduit, or a cable with earthed metalic sheath.
I'd stick some MICC in, but that's not a DIY job..