They are a direct replacement as the body is the same size - But the wiring is different...
Some systems have an ancillary switch; some don't; so you'll need to work out if the old tower valve had an ancillary in it... I'm sure it did by the fact that you had enough wires to do a "perfect" match
(Good old Sunvic - I am suprised their domestic sector is still going tbh).
Then you'll need to wire the valve up as per the instruction wiring diagram to use either the clock HW/Heating off feeds or those supplied via your room/cylinder stats.
Alternatively; you could use an SD2701 head as per the selection guide on that same site/page
1) What color wires did the tower have?
2) What color wires has the Sunvic got?
3) What wires are you currently connecting each one too?