Looks like a Peugeot / Citroen roof, with the hook in brackets?
The roof bars have either been overloaded or allowed to flex - the sort of action that's found when sliding ladders on, etc.
Make sure the bars are tight, then treat the rust with Kurust solution that turns black when activated bŷ rust.
Then, brush on some primer, followed by gloss then lacquer. I'd never recommend spraying silver with a rattle can!
John