The only people who use this service are the ones who cannot get any loans/credit/finance from anywhere else and are desperate fro cash for whatever reason so they turn to these badged loan sharks
No one's forcing them to use them.
They are adults.
.........as for their service and costs they dont lie about them and only publish them because they have to......
Irrelevant, you could lay the same charge at any company "they are only honest because they have to be".
but also you on the adverts you dont hear them say " hey sucker,take out a loan with us because its only 4500 per cent" ...........
The loans are typically for small amounts for a short time.
So a quick fag packet calc, 100 pounds @ 4500% APR for a week = £110 pounds.
It's all well and good banging on about ZOZS MY GOD THEY CHARGE 4000%!, but what it actually means is = Borrow 100 pounds and get charged a tenner.
You know your mortgage is probably 5% interest, yet on average a 100k loan will mean you pay back 200k.
But that's fine right, cus it's only 5%.....?
Aron, I know the way apr works...but these people are so short of cash and cannot pay it back within a week or short time frame so that is where these companies make most profit and the desperate people is their audience