There are many possible reasons for this!
For example: -
1. you've been lucky
2. to you; white is white
3. customers not complained because the paint is new, so must be okay
4. the light reflected masks imperfections
5. against darker walls appears bright
6. tin says brilliant white, so it must be!
Apologies if I sound facetious, this is unintended.
I have no doubt that what you said is genuinely true. I'd say that I am probably guilty of no.6 except that this frame lies against a wall also painted a lovely chalky white; Craige & Rose chalky emulsion (regency white). For those who don't know, this is a kind of period white, which is soft not brilliant, and yet the walls look as white, if not whiter, than the door frame.
So something definitely is awry here
If it's not the paint then it has to be me or the frame itself